Google Universal Analytics Data Dictionary
  • 08 Sep 2021
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Google Universal Analytics Data Dictionary

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Article Summary

The amount of data that the Google Analytics returns is massive, we can not provide a full data dictionary. For details on the data, see the Google Analytics API documents.

Note:

Google occasionally adds new dimensions. Your earliest data may predate some dimensions. For example, Google introduced the ga:dateHourMinute dimension in 2017. If your data goes back to 2012 and you select the "As much as possible" date range option, Panoply can only collect data for the ga:dateHourMinute dimension since the day Google added that dimension in 2017.

Metadata

Panoply also adds the following fields into your tables.

  • __senttime: Formatted as a datetime, such as 2020-04-26T01:26:14.695Z.
  • __updatetime: Formatted as a datetime, such as 2020-04-26T01:26:14.695Z.
  • __account: connected account name
  • __property: selected GA property
  • __view: Selected GA view
  • __sampled: Will display true if the results are sampled and false if not
  • __sampled_rate: Will display the sample rate based on samplesReadCounts/samplingSpaceSizes

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